Skin Deep: The Esthetician’s Craft
SOCIAL MEDIA MARKETING
As the social media manager for a women-owned beauty business, I crafted content showcasing their services, including waxing, sugaring, facials, and personalized skincare tips. My strategy highlighted their commitment to empowerment, expertise, and natural beauty, creating an engaging online presence that resonated with their audience.
Reimagining Flavor: Rebranding Easy Meal Solutions
DESIGN + BRAND STRATEGY SOCIAL MEDIA MARKETING
As the social media manager for a national food brand featured in major retail stores, I spearheaded a full rebrand, including the creation of all digital assets. I developed and executed content strategies that elevated brand identity, engaged diverse audiences, and drove awareness across platforms, solidifying the brand's presence in the competitive retail market.
Threading Identity: The Art of Fashion Branding
BRAND STRATEGY & SOCIAL MEDIA MARKETING
As a brand strategist and social media manager, I built a fashion brand from the ground up—crafting its identity, defining its aesthetic, and positioning it in the market. From curating collections to shaping a digital presence, my strategy focused on storytelling, trend alignment, and audience engagement. By blending creative direction with strategic marketing, I established a compelling brand voice that resonates, turning vision into a recognizable fashion label.
PORTFOLIO
Elevating Beauty: Essence of a Medspa Brand
SOCIAL MEDIA MANAGER
As a marketing director specializing in social strategy and design, I helped transform a medspa into a trusted name in wellness and beauty. By crafting a unique brand voice, curating visually compelling content, and establishing a strong online presence, I built a foundation of trust and engagement. My approach combined education, inspiration, and strategic storytelling to captivate audiences and drive growth, turning the medspa's vision into a successful reality.
