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DESIGN + BRAND STRATEGY SOCIAL MEDIA MARKETING
Skin Deep: The Esthetician’s Craft
As the social media consultant for a women-owned beauty business, I crafted content showcasing their services, including waxing, sugaring, facials, and personalized skincare tips. My strategy highlighted their commitment to empowerment, expertise, and natural beauty, creating an engaging online presence that resonated with their audience.
PROJECT DESCRIPTION
This project aims to establish a strong online presence, and increase brand visibility.
I spearheaded an entire rebrand, including refreshed visuals, messaging, and online presence, to align with the company's empowering mission. By doubling the social media following and collaborating with local influencers and affiliates, I drove promotional campaigns that increased engagement, strengthened brand recognition, and connected the business with a broader audience.
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